By now, you’ve caught on to the idea that mobile media is the next wave you’ll need to jump on to keep your business (especially entertainment business) viable.A great blog post on TheWrap.com discusses a recent mobile media study of 7,000 people ages 13 to 74 by Ipsos Open Thinking Exchange (OTX) that reveals people are now spending literally half their day interacting with media, increasing their consumption an hour per day for two years now.
Laptops, smartphones, eReaders, tablets, and even Internet-enhanced gaming consoles have evolved our entire culture, which leaves you with quite a vast hunting ground for your target consumer, which always forces you to revisit your marketing plan.
Advertising and marketing has had to evolve with the changing culture, and naturally moved to mobile. I for one can say it’s a bit annoying to deal with ads that appear between game rounds on my iPod Touch.
Is that kind of advertising really necessary?
Well, if you feel mobile advertising is necessary for you, you’d better not blindly dive headfirst into starting with the U.S. and Canada.
You might end up a billboard in the desert.
