Participant Media's New Cable Network 'Pivot' Affects Your Entertainment Career -- Here's How

Participant Media's cable network pivot, which launches August 1, 2013, aims to spark a tide of global activism, and even aims to revolutionize cable network versatility.

It's aimed at the coveted millenials (18-34 years old) and wants to inspire groundbreaking social change through them. They're the perfect market since they're immersed in entertainment culture and will soon enter the entertainment business themselves.

"We wanted to design a next-generation channel for the next generation of consumers and leaders," said pivot President Evan Shapiro, former head of AMC Networks' Sundance and IFC channels.

What does all that have to do with you? Well, consider the prospect: a new wave of conscientious youth armed with tools to be more expressive than any preceding generation and fired with the impetus to be socially responsible.

That promises the potential for more online videos, indie films and music to be produced. Perhaps thought-provoking material will actually return to the mainstream (gasp!).

Furthermore, pivot is a nascent cable network, which is an opportunity you should jump on now. Why?

The Fundamentals of a Killer Internet Marketing Strategy, Part 3

The Final Four Key Steps to Creating a Killer Internet Marketing Strategy

Certified Internet marketer and music business blogger Ronald Grant returns this week for the conclusion of his Internet marketing strategy series for new and growing entrepreneurs.

He covered the first four steps in Part 2 last week. Have you been taking notes so far? If not, be sure to read Part 1 and Part 2 to find out what you missed.

Community is more vital than ever…build it as best you can!

Social networking has infiltrated just about everything we do, and in terms of the music and entertainment industries, it’s probably one of the greatest phenomena to happen in a long time (if not the greatest.)

Why?

The Fundamentals of a Killer Internet Marketing Strategy, Part 2

The First Four Key Steps to Creating a Killer Internet Marketing Strategy

Certified Internet marketer and music business blogger Ronald Grant returns this week, continuing his guest article on Internet marketing strategy fundamentals for new and growing entrepreneurs.

In Part 1 last week, he discussed the key to any Internet marketing strategy: knowing your purpose and keeping the business in mind.

Ronald gets down to brass tacks here. Take very careful notes.

You ready for this? Good. Here are the first four tips that will point you in the right direction.

The Fundamentals of a Killer Internet Marketing Strategy, Part 1

Today's guest post is Part 1 of a 3-part series on online promotion by Certified Internet marketer and music business blogger Ronald Grant of Muzik Issues Today and The Music Business Revisionist. Prepare to take some notes.

These days, online marketing and promotion are a must if you want your company to go anywhere of value, especially in music and entertainment business.

So let's take your inventory.