Manifesto. That word sounds so mighty, doesn’t it? It summons romanticized images of pumped fists and feral, sweaty grimaces of perseverance, much like the Gatorade, Olympics, or U.S. Marines commercials.
I personally picture a low-angle shot of a towering man in pristine military uniform staring down at the camera in a ready stance with fists at his sides and a massive U.S. flag undulating behind him. Manifesto.
But as sexy as all of that looks, the word is dying, and quickly.
Here’s why.
